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international supply chain platform for mid- and high-end animal protein
Agri-Joyvio is one of the first among its counterparts to own all-channel layout of domestic wholesale and retailing. Sound operation and sales management system, mature aquatic products processing capacity and good practices of aquatic products import and customs clearance make it an important access to China for mid- and high-end animal protein.
Whole Traceability platform reaching to consumer
Professional teams go fishing out in the sea, and then manually clean, classify and freeze the fishes. Then, these products are put into containers and shipped to all over the world, remaining fresh and nutritious. After the ships reach port, the custom offices inspect the fishes, and some of them are processed and packaged, and then transported to retailing outlets through cold chain. Thus, consumers can easily by fresh products. The whole journey is traceable.
Mid- and high end animal protein comprehensive service provider
Upstream
Optimize product portfolio—further increase the market share of advantageous products, and make single products able to acquire the majority in the market. Strengthen overseas high-end animal protein industrial chain integration, and add 3 to 5 more advantageous product categories.
Midstream
Enhance R&D—pursue multi-category layout and enrich product portfolio. Further increase products value-added, coordinate with the whole food supply chain of Joyvio Group, research and develop new products with supplementary advantages, and add more categories of new products.
Downstream
Deepen all channels—broaden domestic and overseas sales channels to cover e-commerce, offline stores, supermarkets and franchise shops, pursue professional operation with endorsement and international standard quality certification. Develop “Haimai” into a mid- and high-end seafood brand.